MAYBE the third time’s a charm.
Microsoft must certainly be hoping so, after announcing the third reincarnation of its search engine, now dubbed Bing, which goes live June 3.
By pumping $80 million to $100 million into a marketing campaign to boost its new brand, Microsoft is hoping to pull itself out of a distant third place in the search engine rankings.Research company ComScore reports that Google accounted for 64.2 percent of all US Internet searches in April, while Yahoo had 20.4 percent. Microsoft accounted for only 8.2 percent.
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